Nike says, “Just do it.” You can’t get out a message to a sportswear consumer simpler than that. Surely, branding can’t be this easy.

What is a Value Added Reward in an interaction between two people? An exchange of ideas and a keen audience to the speaker’s thoughts. Something we can take with us. A learning along the way.

Corresponding each other’s views and creating an intellectual bond from which to operate… Something like that.

All of these seem simple. We do it every day of our lives. But it is not all that simple.

There are points of conflict. Strong beliefs tend to evoke strong emotional responses. The sorta things that start street fights and turf wars.

Thinking deeply about the way we express ourselves, watching ourselves and being sensitive to other’s feelings are things we can do to create a positive community around us.

Capturing our kindness in our actions and thoughts is essential to live enhanced lives that makes us happy and content. We also get to do what we like and choose who we share our time with.

This post is not about being funny. It is about keeping it simple.

Oh, yeah! Smile please.